Marketing · Brand · Web Design · SEO & Google Ads · Automation

A marketing all‑rounder with a technical edge

I build brands, design websites and marketing material, get businesses found on Google, run the campaigns and content that bring in leads, automate the admin behind it all, and add chatbot support for customer service. Every touch-point of the customer journey, handled so the business looks credible and professional.

Brand & marketing Website design & build SEO & Google Ads Content & comms Automation & MarTech Chatbots & support
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Olwethu Mbanjwa
Olwethu MbanjwaMarketing, brand & web
#1on Google for a client's key local search
R30k+in business opportunities generated in first 2 months
R700k+in annual cost savings for a manufacturing group

The client journey

One journey, every touch-point handled

I'm an all-round marketer that can provide value to businesses in any part of your business operations. From the first ad impression to the invoice being filed, every stage below is work I have done for businesses.

  1. Stage 1Awareness
  2. Stage 2Creative
  3. Stage 3Conversion
  4. Stage 4Customer service
  5. Stage 5Admin support

01 · Awareness · Paid ads, tracking & reporting

Getting Your Business Found

The journey starts here: putting the business in front of the right people. Awareness is about letting the right people know about your products and services. If they don't know you exist, they can't buy from you. I have a firm understanding of B2B and B2C marketing and the different marketing channels businesses can use to let their target audience know they exist.

I recently worked with a local event-hire business. We built a premium brand to strategically position them in a competitive, commodity-style market. From brand identity and marketing visuals to website design and lead-capture funnels. All the way to monthly reports for transparency. I optimised their site for SEO and ran Google Ads, which brought in R30k+ in business opportunities within the first 2 months of launch.

Google Ads SEO optimising Brand Development Monthly reporting

Monthly performance report

Luvo Events monthly report cover, June 2026
Luvo report: contents
Luvo report: performance overview
Luvo report: channel breakdown
Luvo report: highlights
Luvo report: next steps
Luvo report: closing page

June 2026 performance report, designed in the Luvo brand.

The brand it runs on

Luvo Events brand guidelines, cover
Luvo Events brand guidelines, the story and positioning

The Luvo Events brand guidelines: positioning, story and the visual system, so every report and ad stays on brand.

02 · Awareness · SEO & brand credibility

Getting a business found on Google

Nondu's Scones & Muffins is a Pietermaritzburg home baker who, until recently, was selling her scones and muffins to people in her network, was budget constrained, and had no brand and no way to be found online. We fixed that, starting with the brand and strategy.

First, discoverability: the business now ranks at the very top of Google for the search that matters most in its town. Second, identity: a business with no visual language now has a complete, documented brand system, a logo, palette, typography and voice it can run on for years. Being found and looking credible are the same job. The best part in all of this is that this channel is organic marketing, not paid. So it will keep working for her forever, for free.

#1
Number one on Google.

Search scones Pietermaritzburg and Nondu's comes up first, ahead of the established names in the area. For a business that was invisible online, that is the difference between being found and being passed over.

Visual Identity

Nondu's Scones brand guidelines, cover
Nondu's brand guidelines, contents
Nondu's brand guidelines, the story
Nondu's brand guidelines, positioning
Nondu's brand guidelines, the logo system
Nondu's brand guidelines, colour palette
Nondu's brand guidelines, photography direction
Nondu's brand guidelines, closing page

From no visual identity to a complete brand guideline: story, logo, colour, type and photography.

03 · Creative · Content & communications

Content for a large corporate group

Once people are looking, the creative has to hold them. For 18 months I ran content inside Beier Group, a South African manufacturing group. When I arrived there was no company newsletter. I built one from scratch and grew it into a publication that 1,800+ staff actually looked forward to.

I also managed the LinkedIn presence of three companies in the group (Beier Group, Beier Drawtex Healthcare and Beier Envirotec) and produced expo and sales material, including the marketing that helped capture 1,000+ B2B leads at the Electra Mining Expo. The newsletter went digital as a QR-code flipbook so factory staff without intranet access could read it too; I tracked reads and engagement, ran surveys, and learned Adobe InDesign producing every issue. Here it is, laid out spread by spread.

Internal communications LinkedIn (3 companies) Electra Mining Expo Adobe InDesign
Beier Group Newsletter cover, August / September 2025
Newsletter spread: welcome and contents
Newsletter spread: Beier Group bursary programme
Newsletter spread: staff feature
Newsletter spread: why medical examinations matter at work
Newsletter spread: Mandela Day recap
Newsletter spread: Mandela Day, Port Elizabeth
Newsletter spread: community feature
Newsletter spread: business feature
Newsletter spread: BBF equips future engineers
Newsletter spread: celebrating the women of Beier Group
Newsletter spread: silence protects the abuser, not the victim
Newsletter spread: celebrating excellence
Newsletter spread: long service awards
Newsletter spread: Pinetown long service awards 2025
Newsletter spread: team feature
Newsletter spread: congratulations on your promotion
Newsletter spread: our cream, our stories, our strength
Newsletter spread: looking ahead
Newsletter spread: feature
Newsletter spread: heart awareness month
Newsletter spread: closing feature
Beier Group newsletter back cover

All 44 pages, shown spread by spread as they were designed to be read. Hover to pause.

04 · Creative · Design & branded documents

The training manual, redesigned

Beier Drawtex Healthcare's wound-care manual had lived for years as a plain print file. I rebuilt it page for page in the new brand: the same clinical content, a completely different standard of design.

The original was a photocopied binder, flat colour, hole-punched pages and cramped type. The redesign gives it a considered cover system, a clear typographic hierarchy, brand colour and rebuilt diagrams, the kind of document a brand is proud to hand over. The same eye goes into capability statements, product flyers and sales collateral. Here are four matching pages, before and after. Later in the journey, this same manual becomes a self-paced digital product.

112 pages rebuilt Brand system Typography & layout Print-ready (Affinity)

Same content, redesigned end to end

Cover, section opener and two content pages. Compare the original manual with the redesign.

Original manual
Original Drawtex training manual, Module 1 cover
Original manual, Part 1 learning outcomes page
Original manual, The Skin page
Original manual, Epidermis page
Redesigned manual
Redesigned Drawtex training manual cover
Redesigned manual, Part 1 learning outcomes page
Redesigned manual, The Skin page
Redesigned manual, Epidermis page

05 · Creative · Translation & localization

Marketing material that travels across languages

Localization takes more than translating words. It means adapting layout and design so the brand stays cohesive across languages. Here is the design and translation work I did for Drawtex's international marketing assets.

20-Page Detail Aid (Digital View)

Redesigned the digital publication layout to accommodate text length changes during translation while maintaining brand alignment and typographic hierarchy. Clinical details were translated from English into final localized copy.

Original (English)
Drawtex Detail Aid English Page 1
Drawtex Detail Aid English Page 2
Translated (Final)
Drawtex Detail Aid Translated Page 1
Drawtex Detail Aid Translated Page 2

Dressing Detail Aid (Print-Ready)

Created the German version of the Dressing Detail Aid for international expo presentation, adjusting layout matrices and clinical callouts to match the original English design spec.

English Version
Drawtex Dressing Detail Aid English Page 1
Drawtex Dressing Detail Aid English Page 2
German Version (Print-Ready)
Drawtex Dressing Detail Aid German Page 1
Drawtex Dressing Detail Aid German Page 2

06 · Conversion · Website design & development

Websites built to be found and to convert

Attention and credibility mean nothing without somewhere to convert. A professional, mobile-first site with a clear structure and a way to capture leads is where it all starts. Here are sites I've designed and built end to end, each one live and working for a real business.

Every one is a fast, single-page build made to load quickly, read well on a phone, and turn visitors into enquiries. Select any card to open the live site.

B-TheOne Marketing website home

A cinematic long-scroll marketing site with an animated hero and scroll-triggered reveals, built as a single fast page to sell a web-design service.

Open live site

Marketing agency

Design & build · website.btheone.co.za
Nondu's Scones and Muffins website home

Nondu's Scones & Muffins. A warm, editorial one-page site and brand for a home baker, with a live product marquee and WhatsApp ordering.

Open live site

Nondu's Scones & Muffins

Brand & web · nondus.btheone.co.za
Luvo Events website home

Luvo Events. A brand build and search-optimised site for an event-hire company competing in Durban, with dedicated landing pages that opened a new revenue channel.

Open live site

Luvo Events

Brand · web · SEO · luvoevents.co.za

07 · Conversion · More live builds

A rolling pipeline of sites

Beyond the flagship builds, a steady stream of sites I've designed and built for businesses across South Africa. These are working previews of ongoing projects. Select any card to open it live.

Zungu Civils website home

Zungu Civils. A company-profile site for a civil construction, plant-hire, transport and rigging firm, built from their profile into a fast single page.

Open live site

Zungu Civils

Design & build · Pinetown, KZN
Ste Bees raw honey website home

Ste Bees. A single-jar raw-honey storefront and order form for a KZN South Coast producer, built as an installable web-app.

Open live site

Ste Bees Raw Honey

Brand & web · KZN South Coast
Skulpt Aesthetics and Beauty Spa website home

Skulpt Aesthetics & Beauty Spa. A premium, editorial one-page site for a Pietermaritzburg medspa, warm and quietly luxurious.

Open live site

Skulpt Aesthetics

Design & build · Pietermaritzburg
Bellie's Bear Bow-tique build-a-bear microsite

Bellie's Bear Bow-tique. An interactive expo lead magnet: design a bear, dedicate it, and enter a raffle. A playful capture tool built to run at events.

Open live site

Bellie's Bear Bow-tique

Interactive lead magnet · North West
The Smile Space dental practice website home

The Smile Space. An editorial, monochrome-and-gold site for a family and aesthetic dental practice, with before/after sliders and reviews.

Open live site

The Smile Space

Design & build · Pietermaritzburg

08 · Conversion · Sales tools & digital products

Turning a print manual into a product people use

Beier Drawtex Healthcare's 112-page training manual existed only as a single print file. I redesigned it into the new brand, then turned it into something people could actually learn from.

I built a companion web-app: the manual split into modules, with search, self-paced reading that remembers where you left off, and digital quizzes that check retention. Trainees get a more accessible way to learn; managers get visibility of progress and scores. Content that earns its keep, not content that sits in a drawer.

112-page redesign Print + digital Web-app Quizzes & progress
Open the web-app drawtex-training-app.netlify.app

This is my original v1 draft. The Drawtex team now runs their own version.

Drawtex training web-app home screen, showing the module library
Drawtex training web-app on a phone

09 · Conversion · Automation that closes the deal

Systems that turn interest into booked business

The website brings the lead in. These systems close it: contact in minutes while interest is hot, and follow-up that never forgets. Press play on either demo.

Conversion

Speed-to-lead system

The moment an enquiry lands, the system captures the lead's details, sends a personalised quote, and makes contact while interest is still hot. Faster first contact, higher conversion.

Conversion

Follow-up system

No lead slips through the cracks. Every interested prospect gets systematic, personalised follow-up until there is a clear yes or no.

10 · Customer service · Chatbots & virtual assistants

Support that answers around the clock

Once someone becomes a customer, the experience has to hold. I build chatbots and virtual assistants that add a layer of support on the channels customers already use.

Customer service

Virtual assistant & customer service chatbots

An always-on assistant that answers questions, takes orders and hands over to a human when it matters. More support capacity without adding headcount, and happier clients.

11 · Admin support · Back-office automations

Admin that runs itself

Behind every good customer experience is admin that gets done. These systems capture, file and process the busywork so the owner's time goes to work that pays.

Admin support

Admin & data capturing automations

Quoting, invoicing, filing and data capture delegated to systems custom-built for the business. The paperwork happens on its own, and the owner gets their hours back.

Admin support

Applicant screening automation

Applications are screened and ranked automatically, cutting the team's workload significantly and putting attention on the top-ranked candidates first.

13 · Ways of working

Set up to deliver, wherever the team is

I've run marketing functions inside a corporate group and as an independent working with small businesses. Been exposed to both B2B and B2C marketing. Both taught me to own the outcome and keep the work moving without being chased.

Full-funnel ownership

From initial brand awareness to web conversion and retention, taking complete accountability for growth metrics and brand consistency.

Proven remote self-management

A freelance track record of delivering unsupervised: I set the plan, run it, and report back without hand-holding.

AI & Scalable Automation

Building custom, self-running workflows that keep key processes running 24/7. Your team benefits from systems that scale with the business and run without constant supervision, moving you toward a digital-first economy.